Paradigm Shift

Monday, June 28, 2010

Breaking News

Since toddler days,I have been reading 'Times of India' and 'Hindustan Times'.And now,I regularly watch 'Times Now' and 'Aaj Tak'.
However,a fact which has regularly intrigued me is the business of "Breaking News" on Television news channels.And very often,I have discovered that there is a strong connect between'Breaking news,' "Sensationalism," and "TRP rating".
I distinctly remember last year on one sunday morning as I switched on the Television and surfed the various news channels,I discovered that all news channels were showing simultaneously as part of their 'Breaking news' the death and funeral proceedings of Late Mr Michael Jackson and the wedding engagement of Tennis player,Sania Mirza, to her first
boyfriend.
Thats when I realized the strong connect between 'Breaking News and TRP rating'.And TRP rating,according to me,is all about the number of eyeballs watching 'a particular news channel for a update on particular news item'.
And at that point of time,I also realized how insensitve & discomforting the business of "Breaking News"can be.
I wish there was a television news channel like "Times Now" in existence when Mr Ashok Jain married a rich woman called "Mira,the owner of Times of India".
And again I wish there was a television news channel to cover the "FERA violation committed by Mr Ashok Jain and his subsequent battle for life because of health problems in 1998.
The old retired employees of 'Times of India' very often recount the 'rag to riches story'of Mr Ashok Jain when he got married to Mrs Meera Jain.
Let me extend my warm regards to the Late Mr Ashok Jain and his wife Mrs Mira Jain.
In recent times,the "Breaking News" have been crime option committed by insidious people like"Ramalinga Raju,Mr Lalit Modi option of IPL fraud option,Kuldeepak Arora(who forced his wife into group sex),Anil Nanda option(a relative of Amitabh Bacchan option) involvement in gay sex option etc.
And mind you,all the above mentioned news item options were covered by all news channels as "Breaking News".Isn't it sickening and equally disgusting.
I would describe this kind of sensationalism as"Terribly obnoxious".
And today the "BREAKING NEWS" on all news channel has been the'sad demise of the fashion model Miss Viveka Babaji and her intriguing relationship with 'stock broker,Mr Gautam Bora option'.
Hats off to the logic and sensibility behind the concept of "BREAKING NEWS".
In my next article,I will deliberate and ponder over the strong business sense connect between "BREAKING NEWS,TRP rating,sensationalism,eyeballs and money spinning logic behind the whole idea of breaking news".
This is Anupam Sinha signing off.
Cell:09871806386.
Place:GK-I,New-Delhi,India,Asia.
Date:29.06.2010
Time:12.10pm(Indian Standard Time).

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